Banking Jobs IBPS Questions

May 16, 2013

SBI Marketing Aptitude Paper

Q1. Consumer information sources are ___ (1) Personal source and commercial source (2) Public source sbi marketing aptitude paper (3) Experiential source (4) All the above (5) Only (1) and (2) Q2. Zero-Based Budgeting (ZBB) means __________ (1) A tool for marketing cost analysis (2) A tool for financial analysis (3) Each year, budgeting starts from a scratch (4) A certain percentage of sales (5) Only (1) and (2) Q3. The advantage of telephone interview are _________ (1) Relatively low cost per interview (2) Good for reaching important people who are inaccessible (3) Securing co-operation which is not always possible (4) All of these (5) Only (1) and (2)
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