A is an item of merchandise that is offered at cost or relatively low cost as a bonus to purchasers of a particular A coupon is a certificate that, when presented for redemption at a retail store, entitles the bearer to a stated Sampling as a sales promotion device is the actual offering of a free trial of a product Those activities that supplements both personal selling and advertising, co-ordinate them and help to make them more An adverting is using the letter box to tell the right people about the right goods at the right time in the right Which consists of all those activities whose purpose banking marketing question is to supplement to co—ordinate and to make sure more effective the efforts of the sales force, of the advertising department. and of the distributors to increase sales and otherwise stimulate consumers
Practice Exercise - 163 [ Marketing Aptitude ]
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