An activity which is refers to dividing the heterogeneous markets into smaller customer divisions having certain homogeneous characteristics that can be satisfied by the Market segments are grouping of consumers marketing aptitude according to such characteristics Product differentiation and market segmentation A product is a bundle of physical service and symbolic particulars expected to yield satisfaction or The product mix is represented by the full list of all items offered for sale by a business The planning embraces all activities which enable producers and middlemen
Practice Exercise - 153 [ Marketing Aptitude ]
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