Banking Jobs IBPS Questions

Apr 15, 2014

SBI PO Previous Solved Question Papers - Marketing

1. Market research is needed ………………………..
(1) For extra service charge
(2) For levy of VAT
(3) For good customer service
(4) For effective selling
(5) There is no need for Market research


2. The state cooperative banks is the ………………………. Institution in a state.
(1) Apex
(2) Centralized
(3) Commercial
(4) Agricultural
(5) None of these


3. Marketing and selling are ………….
(1) Not required if profit is high
(2) Not required if sales is high
(3) Not required in monopolistic conditions
(4) All the above
(5) None of these


4. “A consumer market comprises of all individuals and households who buys or acquires goods and service for personal consumption.”
(1) True
(2) True in special condition
(3) True when inflation is high
(4) False
(5) False in some conditions


5. 4P’s of Marketing means :
(1) Primary Marketing techniques
(2) Person, Place, Product and Promotion
(3) Promoting Authority
(4) Purchase, Place, Passion and Product
(5) None of these




6. Sales promotion is of ………. Nature.
(1) Irregular
(2) Distinctive
(3) Repetitive
(4) Regular
(5) Silent


7. Market segmentation means
(1) Dividing the markets into various group
(2) Segmenting by age
(3) Segmenting by tastes
(4) Segmenting geographically
(5) All the above


8. Market research is very necessary :
(1) When new product is to be launched
(2) Consumer behavior
(3) Packing
(4) Campaign
(5) None of these


9. Digital marketing means :
(1) Selling with calculators
(2) Marketing of digital instruments
(3) Marketing through Internet and Telephones
(4) Export finance
(5) None of these


10. Name of the concept which is meant to study the satisfaction of customers.
(1) Research
(2) Research of Product and service
(3) Research on Markets
(4) Research on sales method and policies
(5) None of the above



sbi po previous solved question papers free download. sbi po previous solved question papers. download. sbi po exam papers. sbi po previous question papers download.