Banking Jobs IBPS Questions

Apr 24, 2014

Practice Set - 4 :: SBI PO Marketing Aptitude

1. Effective selling skills depends on …………………………
(1) Number of languages known to the DSA
(2) Data on marketing staff
(3) Information regarding IT market
(4) Knowledge of related markets
(5) Ability to talk fast


2. A Direct Selling Agent (DSA) is required to be adept in ………………
(1) Surrogate marketing
(2) Training skills
(3) Communication skills
(4) Market research
(5) OTC marketing


3. Leads can be best sourced from ……………..
(1) Foreign customers
(2) Yellow pages
(3) Dictionary
(4) List of vendors
(5) Local supply chains


4. A successful marketing person required one of the following qualities
(1) Empathy
(2) Sympathy
(3) Insistence
(4) Aggressiveness
(5) Pride


5. Innovation in marketing is same as …………..
(1) Abbreviation
(2) Communication
(3) Creativity
(4) Aspiration
(5) Research work




6. Market segmentation can be restored to by dividing the target group as per …….
(1) Income levels of customers
(2) Age of employees
(3) Needs of the sales persons
(4) Marketing skills of the employees
(5) Size of the organisation


7. Post-sales activities include ……….
(1) Sales presentation
(2) Customer feedback
(3) Customer identification
(4) Customer apathy
(5) Product design


8. The USP of a product denotes ……
(1) Usefulness of the product
(2) Drawbacks of a product
(3) Main functions
(4) Number of allied products
(5) High selling features of a product


9. The competitive position of a company can be improved by …………
(1) Increasing the selling price
(2) Reducing the margin
(3) Ignoring competition
(4) Increasing the cost price
(5) Understanding and fulfilling customers need


10. Value added service means
(1) Low cost products
(2) High cost products
(3) At per service
(4) Additional services for the same cost
(5) Giving discounts


11. The target market for Debit Cards is ……………..
(1) All existing account holders
(2) All agriculturists
(3) All DSA
(4) All vendors
(5) All outsourced agents


12. A good brand can be built up by way of ……………
(1) Customers grievances
(2) Breakdown of IT support
(3) Old age
(4) Large number of products
(5) Consistent offering of good services