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Apr 20, 2014

Important Suggestions for SBI PO Exam Marketing Awareness Syllabus

State Bank of India released the advertisement of recruitment for PO Examination. The exam will be conducted most probably on June 2014.

This is the most crucial time for the preparation of SBI PO exam. One of the most important section for the written exam is marketing awareness. In this section 50 marks will be on general awareness, computer knowledge and marketing awareness and the question will be MCQ type.

Here we will discuss about the marketing awareness syllabus and question pattern. The following segments are very important for marketing knowledge study.

1) Marketing nature, scope : goods, place, service, events, organization, experience, information, ideas etc.

2) Marketing environment : Micro environment, Macro Environment, Factor of Environment

3) Marketing mix : Product, Price, Place, Promotion

4) Product

5) Consumer


6) Marketing channels and networks

7) Segmentation of marketing : Benefits, Targeting, Characteristics

8) Sales and Promotion : Tools, Fair and exhibitions, Public Relation, Exchange Scheme, Merits, Demerits

9) Advertisement

10) Personal selling

11) Sales analysis

12) Customer supports and consumer protection

13) Marketing planning

14) Banking and Marketing ( Most Important)