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Nov 7, 2013

SBI Clerk Marketing Aptitude – Marketing Knowledge Questions

1. In the era of globalization of business, M&A means ……..
(1) Money and Assets

(2) Marketing and Alliance

(3) Mergers and Acquisition

(4) Means and Acquisition

(5) Markets and Acquisitions
2. Credit Cards are used for ……………….
(1) Cash withdrawals

(2) Purchase of air tickets

(3) Purchase consumable items from retail outlets

(4) All of these

(5) None of these
3. Industrial Reconstruction Corporation of India was established in ……..
(1) 1941

(2) 1947

(3) 1949

(4) 1965

(5) 1987
4. The ATMs are ………….
(1) Branches of banks

(2) Manned counters of banks

(3) Unmanned cash dispensers

(4) All of these

(5) None of these
5. Internet Banking means
(1) Meeting of Banks on the net

(2) Net Practice

(3) Banking transactions through internet

(4) Transactions through internet

(5) All of these

6. “Consumer purchases are strongly influenced by the internal psychological and personal characteristics and external social and environmental influences”. This statement is …………
(1) True

(2) False

(3) False for external environment

(4) True for external environment only

(5) Can’t say
7. A marketing plan does not have to be ………
(1) simple

(2) clear

(3) complex

(4) lengthy

(5) both (3) and (4)
8. Consumer Loyalty means ………………………
(1) Shifting of customers from one bank to another

(2) Customers banking with one bank exclusively

(3) Customers returning lost items

(4) Customers giving gifts to banks

(5) None of these
9. A Marketing Plan is necessary for …………..
(1) Having a focused approach to marketing

(2) To decide marketing strategies

(3) To decide product strategy

(4) To decide advertising strategy

(5) All of these
10. Distribution channels are ……….
(1) system of economic institution through which a producer of goods delivers them into hands of their users

(2) system of pricing

(3) costing system

(4) branding

(5) All of these
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Answers4433325251
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