1. Prior to the Industrial Revolution, selling was no problem and no sales team is required because __________ (1) marketing was not a subject then (2) people was not a subject then (3) people don’t want to sell anything (4) small-scale enterprises dominated the economic scene (5) none of these marketing aptitude questions 2. Which of the following is not a desirable feature for a brand name? (1) It can help develop brand loyalty amongst buyers (2) It can facilitate the introduction of new products (3) It can make it possible for the firm to engage in non-price competition (4) It can become used as the generic name for all products in the category (5) None of the above 3. A form of distribution in which manufactures makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be continue solely to that is to be confined solely that middleman is known as : (1) Mass distribution (2) Exclusive agency distribution (3) Selective distribution (4) Price distribution (5) None of these
Practice Exercise - 282 [ Marketing Aptitude ]
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